Great news: Facebook reversed its decision and approved the controversial ad for our book "The Passion of Christ: A Gay Vision" yesterday on Ash Wednesday.
They rejected it as pornography as reported earlier, but I sent and appeal letter and it worked. The ad is up and running now.
Paintings in the book depict Jesus as a gay man of today in a modern city.
Here is the text of my successful appeal:
Please approve my ad for “The Passion of Christ: A Gay Vision.” The ad does not promote an “adult product” or pornography. It advertises a religious art book that tells the story of Jesus’ suffering, death and resurrection from an LGBT Christian viewpoint.
The word “Passion” does not always mean sexual desire. “Passion” also means the suffering and death of Jesus. You can look it up in any dictionary.
As you can see, the ad does not feature nudity or a sexually suggestive situation. It shows a modern Jesus on the cross wearing pants but no shirt.
I don’t understand why you rejected this ad. Do you think everything LGBT is pornography?! It is not.
The artist, the publisher and I are prepared to contact Lambda Legal Defense Fund over this unfair and discriminatory rejection. Thanks for reconsidering my ad.
And here is Facebook's response. Note: Cherry is my last name, but people get it mixed up all the time and think it's my first name:
Thank you for notifying us about your ad disapproval. We've reviewed your ad again and have determined it complies with our policies. Your ad is now approved.
Your ad is now active and will start delivering soon. You can track your results in Facebook Ads Manager.
Let me know if you need any further clarifications or assistance from me. Have a great day!
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Facebook rejects gay Passion of Christ book ad as pornography
(Jesus in Love)
Here we go again (Counterlight's Peculiars)
News release Feb. 9, 2016: Facebook rejects gay Passion of Christ book ad as pornography