“Same power, different attitude” ad from Powershop
The Pope blessing a gay marriage?! This startling image is the newest ad for a New Zealand power company. It points to a whole different kind of power: the sacred power of love to overcome religious bigotry.
The two happy grooms make a handsome interracial couple as they exchange rings over an open Bible with a Papal blessing. Everyone is smiling and daisies surround them in a joyful burst of flower power.
I celebrate this bold image of the realm of God that is coming into being: A place where love between couples is honored and blessed by church and society, regardless of gender, race or sexual orientation. I believe that same-sex couples already have marriage equality in the eyes of God. This image provides a picture of what it can look like here on earth.
It’s part of Powershop’s ad campaign with the slogan, “Same power, different attitude.” Their main website shows other witty images with a progressive twist, including wartime President Nixon with an afro hairdo wearing a peace sign.
Powershop’s same-sex marriage ad appears on billboards in New Zealand and is being debated now at a micro-site that they set up to receive comments. A company statement there explains that Powershop’s founding principle of individual choice can apply to LGBT weddings as well as to electricity:
“The latest version of Powershop’s long-running campaign is intended to be both thought provoking and satirical. Kiwis have widely debated the issue of marriage equality over the last year, so we’ve used the issue to point out that large institutions can sometimes lose touch with their modern constituents. The power industry is dominated by crusty utilities, many of whom remain resistant to the changes happening in our world.”
Powershop granted me permission to share their ad on the Jesus in Love Blog, but asked me to state that the views I express are my own and not the views of Powershop as an organization. More power to them!
Pope gay marriage ad not targeted at Catholics (New Zealand Herald)
Cartoon shows Pope mad at nuns and Jesus for not condemning homosexuality (Jesus in Love)
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